Design styles


VICTORIAN
Ornate Complexity, Romantic, decorative, Symmetrical, Curved typography, Framed images, Decorative borders, Sentimental, Entire page fiiled with imagery and text, Idealized beauty. 
Victorian Lady 3 
John OBrien
Victorian Style Wedding Invitation Design
Alicia Miranda, FRIDAY, APRIL 22, 2011

ARTS AND CRAFTS
Decorative initials, Gothic. Embraced aesthetics of quality, Bridge between traditional Victorian values and the modern movement, Unity, Opulence, Excessive, Pattern, Texture, Natural forms, Complexity, Venetian printing, Borders, Headbands.


WILLIAM BROWN

ART NOUVEAU
The first style of commercial art used Consistently, Enhance beauty, Decorative, Enhance the function of the material, Curvilinear shapes, floral abstraction, Harmony between form colour and material, Raw materials, Organic, Plant like, Vines, Fine details and craftsmanship, Figures and silhouettes, Self assured happy women, simpler as it evolves, Black outlines, Flat colours, Abstract, Stylized patterns, Birds and peacocks.


Alphonse Mucha
1895

EARLY MODERNISM
Avant garde, Bauhaus, Constructivism, Dada, De stijl, Expressionism, Futurism, Heroic realism, Typography, Plakatstil, Surrealism, Vortcism, Cubism, Experimental, Mass Produced, Function before form, Thick raw strokes, loose brush strokes, exaggerated, Simplicity, Photomontage, San serifs, Intuition, Dreams.


Wakening at Dawn.
1941. Carroll Dunham

ART DECO
Decorative art, Geometric shapes, curves, Egyptian zigzags, sunbursts, lightning bolts, motion lines, comfortable ‘streamline’ clothes, Parallel lines. Glamour, glory, luxury, Extravagance, Symmetry, Speed, Air brush, Silhouettes, geometric symbols, romantic, bold, simple, futura.


Steinlen, 1896

LATE MODERN
American innovations, Simplicity,High fashion, Mini skirts, Function before form, Vespas, Elegance, Organic shapes, typewriters, Photograms, Type cut outs, Innovative, Minimum of graphic elements, Pictographs, Symbols, Visual flow, Juxtaposed, Mixed materials, collage, Symmetrical, Integration of text & image, Size contrast, Negative space, Witty, Series.


1950s, 60s and 70s. The ads are taken from magazines/ journals titled “Clínica Rural” and “Glosa”


Alain Gree - l’electricitie c1969 vintage kids book
Published by Casterman as part of the Cadet-Rama Collection

FIFTIES AMERICAN KITSCH
50’s Art, Casual, Youth fashion became independent from Adult fashion, Denim jeans & T-shirts, ‘Creative radical look’, Rounded shapes, Casual/hand written fonts, Shields, organic curves, Kidney shaped furniture, Electric guitar, Jukebox, Heroic posses and dramatic facial expressions, Comic books, Exaggeration, Caricatures, Overstatement, Provocative poses, Convertibles, Bright packaging, futuristic, disembodied celebrity heads on products, Mascots.


Syd Mead concept design for US Steel space age concept cars for US Steel by illustrator / industrial designer Syd Mead. Taken from the promotional book entitled" Concepts" published in 1961

SWISS INTERNATIONAL
Swiss originated, Typographic, Corporate, Clear, Simple, Abstract, Geometric, Bold rectangular forms, Straight lines, Light weight, Technical precision, Pure, Sans serif, Helvetica, Grids, Scale, Bold, Structured,
Asymmetrical, Minimalism, Understated, United, Repetition, Horizonal bars.

1960s penguin book covers


Poster for Salon auto geneve - march 14-24 1963

SIXTIES/PSYCHEDELIC
Trippy, Flamboyant, Vibrant, Colourful, Clashing, Loud Texures, Long Hair, Optical Illustions, Curved linear shapes, Appropriated Art Nouveau, Comic book style illustrations, Halftone dots, Irrelevant images, Colour Discord, Illegible type, intwined type & image.


Jonathan Zawada for Fanta

POST - MODERNISM
Distorted, Rule Breaking, Circular, Soft Geometric Shapes, Expressive, Witty, Playful, Abstract, Colourful, Non Traditional, Loose, Collage, Spontaneous Brush Strokes, Last Minitue, Edgy, ‘Stair Stepping’, Textured, Juxtaposed, Wide Letter Spacing, Overlapping, 3d Collage, Pixilated Type, Split Type, Type In Bars.


Barbara Kruger, 1981.


Greiman, A (USA 1980) Nightclub/ Advertisement

CONTEMPORARY
Everything! Electric, Computer generated, Portable, Simple, Minimal, Hand drawn illustration, Candid photos, Deliberate, Puns, Comical,Functional, Erganomics, Organised, Silhouettes, Playful, Bright, Abstract, Colourful, Innovative, Formal, Letter forms, Typographic, Asymetrical, Font sizes, Grid layouts, Structured, Subtle, Broad, Rulebreaking.




Coy, J (USA 1994) poster




THE DIGITAL AGE
Messy, Rough, Cluttered, Chaotic, Extreeme, Illegible, Absurd, Layered, Rebellious, Expressive, Poetic, Experimental, Raw, Emotional, Random, Overlapping, Decorative, Less Rules, Edgy, Retro/nostalgia.




Greed, DiamonteDesigns, 2009



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